The Truth Behind the Bright Lights of Entrepreneurial Triumph
A Unique Publishing Opportunity for Business Owners
Become a Published Author
Be part of an anthology that will be published in paperback print, Amazon, Kindle, iBooks, Audiobook and a global distribution network of over 40,000 retailers.
Are you ready to share your authentic business journey and position yourself as a published author in 2025?
Join Athena Daniels and Dr Kate De Jong in this ground-breaking anthology that pulls back the curtain on what it really takes to build a successful business.
Your Story Matters
Every business success story has chapters that don't make it to the highlight reel. The late nights. The stress. The failures. The fall-outs. The pivotal decisions. The moments of doubt. The existential fear. The unexpected triumphs. The glorious satisfaction of succeeding. These are the stories that emerging entrepreneurs need to hear, and you have the opportunity to tell yours.
Why?
Because we believe new business owners need to hear more about the truth and reality of what it’s really like to start and grow your own business. Social media is full of claims of "laptop lifestyle, "overnight success" and 7-figure quick fixes or silver bullets. But if you’ve been in business for a while, you know that it takes time, patience, grit, perseverance and an unshakeable belief in yourself and your vision to make it work.
This is the book that we wish we could have read back when we were starting out in business.
When you go into business with eyes wide open and an understanding of the landscape, it makes the business-building journey a lot easier. And that’s what we want to do for readers of this book.
We want to share your story — stories that are raw, real, relatable, empowering and uplifting — with authenticity and honesty. Because those are the kind of stories that help people.
How is this Anthology Different?
Writing Coaching to Learn the Art of Writing a Compelling Story
Stories have the power to change lives. But there's an art to writing a compelling story that engages people and makes them want to keep reading until the end. Six-times bestselling author Athena Daniels and bestselling author Kate De Jong know what it takes to write stories that engage, captivate and sell. And they're keen to teach you everything they know so that your story makes an impact.
Published as an Audiobook, iBook, Kindle AND paperback
Anthologies are typically produced in paperback print only. The rise of smartphones and streaming services has made audiobooks and eBooks more accessible. The majority of people now consume books as Audiobooks, which is why we’re creating this anthology in three different versions:
Paperback Print
Audiobook
Kindle and eBook
You’ll be able to share your chapter online as an audiobook and share your book in different formats to get maximum publicity and exposure across your social media channels, as well as through our marketing campaigns.
Why Join Backstage Pass to Business Success?
A unique opportunity to become a Published Author.
Writing coaching to learn how to write a compelling story that captivates, engages and inspires.
Your book will be available on Amazon, Kindle and iBooks PLUS a global distribution network of over 40,000 retailers, bookstores, online stores, libraries, and universities.
Position yourself as an industry expert through the power of professional publishing.
Expand your reach through collaborative marketing with fellow contributors.
Leverage the platforms of your publishers to expand your visibility and publicity (Kate and Athena's social platforms and email databases reach 10,000+ people).
Build valuable connections with other successful business owners.
Share your knowledge and help shape the next generation of entrepreneurs.
Receive professional support throughout your writing journey.
Choose Your Investment Path
Published Author Essentials
2 x 90-minute group coaching sessions by 6 x bestselling author Athena Daniels and bestselling author Dr Kate De Jong to help you master the art of writing a compelling and captivating story.
Professional developmental/structural editing, copy editing, proofreading and formatting of your chapter.
Your author profile featured on the back cover.
Global distribution through Amazon, Kindle, Barnes & Noble, and 40,000 online retailers.
An audiobook version of your chapter to share with your community, accessible worldwide.
Access to our private Facebook community.
Social media graphics and marketing support.
Launch party in Perth in July 2025!
YOUR INVESTMENT: $2,200 AUD
Extreme Publicity Package
Everything included in the Published Author Essentials.
60-minutes private coaching to help you write your chapter.
20 paperback author copies.
An interview on the Thriving Business podcast.
A promotional video to use for your marketing.
YOUR INVESTMENT: $2,700 AUD
PAYMENT PLANS AVAILABLE
Published Author Essentials: $367 AUD/month for 6 months
VIP Package: $450 AUD/month for 6 months
MARKETING
We commit to the following marketing efforts to give maximum exposure to our book:
Extensive pre-launch and post-launch social media posting and email marketing across our 10,000+ followers to promote the book.
Press releases.
THE PROCESS
1. Submit your expression of interest.
2. Once accepted, secure your spot by making a down payment (or full payment) on your chosen package
3. Join our exclusive Facebook community to receive all communications.
4. Attend our group coaching sessions.
5. Write your 3,000-word chapter (with our support).
6. Receive professional editing and feedback.
7. Celebrate at our launch party in mid-2025!
LIMITED AVAILABILITY
We're selecting only 15 authors for this unique opportunity to ensure each contributor receives dedicated support and maintains the highest quality standards for our readers.
YOUR COMMITMENT
Write a 3,000-word chapter (with our help) sharing your business journey.
Attend two 1.5-hour group coaching sessions.
Participate in our supportive Facebook community.
Share and promote the book across your email database and social media channels.
Meet our project and payment deadlines.
TIMELINE
March 2025: Start writing!
April 2025: Chapter completion and submission.
May 2025: Editing phase (you get to sit back while we do all the hard work!)
June 2025: Final production.
July 2025: Book launch party!
Are You Ready to Become a Published Author?
Don't miss this opportunity to share your story, expand your influence, and join a community of successful business leaders.
Meet Your Publishing Team
Athena Daniels, founder of The Athena Daniels Academy and Sunset Publishing
Athena is a multi-published, bestselling & multi-award winning author, book and publishing coach, creativity and life coach. She’s passionate about helping nonfiction authors write and publish quality stories that impact, inspire and uplift others. She specialises in book coaching, publishing, book marketing, and creative entrepreneurship. Why? Because Athena believes stories have the power to change lives. There’s never been a better time to be a writer and get your story out into the world.
Athena’s books include: When Darkness Follows, Beyond the Grave series, The Alchemist’s Son, The Scream Behind Her Smile, Desperate, Girl Unseen, The Seer’s Daughter.
Meet Kate De Jong, founder of Inspired Business
Dr Kate De Jong is a business and marketing strategist for small businesses. She stepped away from her 15-year consulting engineering career (water management) in 2012 to start her own business because she knew there was something else she was ‘meant’ to be doing.
Kate has since helped hundreds of business owners to start, grow and scale small businesses through powerful marketing and business strategy. As an award-winning coach, bestselling author and host of the Thriving Business podcast, Kate’s vision is to create a world in which every business owner has the practical and financial support to bring their vision to life so they can make the impact they desire.
To get a copy of her bestselling inspirational memoir Seeds of a Calling, go here: https://amzn.to/3UM4Ym2
EXPRESS YOUR INTEREST
We're currently inviting expressions of interest. We'll be selecting 15 authors for this unique opportunity. Please enter your details below and either Kate or Athena will be in touch ASAP to discuss your book idea. We look forward to speaking with you!
What are you waiting for?
Is 2025 the year you become a published author?
Copyright © Backstage Pass to Business. Athena Daniels & Kate De Jong. All Rights Reserved.